Mission
Providing comfort and harmony to the community through services and development projects implementation.
Vision
Facing the globalization changes by striving to improve the service quality of Kerian District Council as a respected Local Authority.
Developing the town area by emphasizing the industrial, services and tourism sectors as well as the agricultural and fishery as supporting activities.
Creating a town community who is educated and rich with local values and culture as the mould for development and growth.
